Retailers in the US will spend close to $6 billion on digital ads dedicated purely to the four-day national shopping spree between Black Friday and Cyber Monday. How do you know your online ad will not fade into the background with the thousads of others that consumers will see?
Luckily, eye tracking technology offers a solution. It allows you to understand the visual attention of your customers and gain unparalleled insights into which ads catch their eye, and which go unseen.
Our expert Tobii Pro Insight team conducted a study to find out which ads perform best based on a variety of different factors.
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