Woman looking at advertising on a mobile phone

Optimizing Attention to Advertisements

Ads are everywhere. Eye tracking empowers you to evaluate their effectiveness across multiple mediums.

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About the webinar

Presentation: Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. Instead of relying on vague metrics like viewability, impressions, or clicks, we will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.

Join us in our free webinar to get inspired and learn how you can add attention to your metrics of measurement.

When: October 7, 11am EST

In this webinar we will:

  • Share how eye tracking can be used to optimize your advertising across all mediums
  • Examine which tools are the best match for your research goals
  • Introduce our *all-new* mobile testing capability with Sticky by Tobii Pro
  • Showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals

The Speakers

Mike Bartels

Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.

Magnus Linde Tobii Pro webinar speaker

Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii Pro.