Presentation: Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. Instead of relying on vague metrics like viewability, impressions, or clicks, we will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.
Join us in our free webinar to get inspired and learn how you can add attention to your metrics of measurement.
When: October 7, 11am EST
In this webinar we will:
Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.
Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii Pro.