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About the study

Combining implicit and explicit methods, researchers from Tobii Pro Insight conducted three quantitative webcam eye tracking studies using the solution Sticky by Tobii ProDuring April 2020, a sample of 120 people in the US and UK between the ages of 18 and 65 were recruited online to complete a brief research session. The data collected included visual attention, clicks, and survey responses.

Learn more about Tobii Pro Insight

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