Tobii Pro VR Analytics

Software tool enabling eye tracking data collection and analysis from 3D virtual environments. It integrates into new or existing Unity assets and provides instant access to analytics and visualization outputs from eye tracking, navigation, and interaction data.

Objective insights for better business decisions

With Tobii Pro VR Analytics, at the push of a button, you gain a better understanding of how users interact with your products and environments, as well as how their attention is distributed between different elements, all while they are fully immersed in VR. Working with the actual eye movements of participants, Pro VR Analytics provides eye tracking metrics and automated visualizations that are easy to understand and interpret.

With our analysis tool, brand owners and retailers can now spot what influences consumers' behavior and decision-making processes at every step of the shopping journey. Designers can test and get feedback on their products and designs before they go to market. In complex and risky environments like medical, aviation, or industrial settings, understanding attention and visual skills will enable more safe and efficient training.

Overview

Instant access to behavioral data

With Pro VR Analytics, you do not have to wait for results: eye tracking metrics, interaction measures, gaze replay, and visualizations are available immediately after the recording is finished for all objects in the project. These straightforward and actionable outputs enable the qualitative and quantitative analysis of subconscious responses and behaviors.

Tobii Pro VR Analytics for eye tracking studies in virtual 3D environments

“Tobii Pro VR Analytics is a powerful tool that brings evidence to the design process and helps us to better understand how people navigate around a space. With the flexible visualizations options available, we can demonstrate users’ behavior to others in the design team. ”

David Watts, Managing Director CCD Design & Ergonomics
Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments

Built on expert eye tracking

Pro VR Analytics is designed to work with actual eye movement data. It is enabled by the Tobii Pro VR Integration, Tobii's eye tracking-integrated HTC Vive headset, which is capable of tracking a large majority of the population. By bringing our core competencies and unique eye tracking features into this VR solution, we ensure reliable, high-quality eye tracking data for every project.

Leverage your existing VR investments

Our software tool is not locked to a specific platform, and it does not require any costly migrations. Supporting most Unity VR environments, Pro VR Analytics easily integrates into your existing or new Unity VR asset. It transforms all elements into Objects of Interest that are easily tracked. You can run your project as you normally do while collecting eye tracking data and generating visuals.

Tobii Pro VR Analytics for eye tracking studies in virtual 3D environments

Features

Understand behavior from multiple angles

Simulation recordings can be observed live on a laptop screen or recorded and replayed later in the software tool. You can choose to play back the recording from a first- or third-person perspective, get multiple camera views, or use the picture-in-picture (PIP) dual-replay view. Pro VR Analytics also allows you to replay multiple participant recordings all at once, which unveils the behavioral differences among participants.

Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments
Tobii Pro VR Analytics visualizations options

More options and control over visualizations

Visualizations are generated for all objects in the environment, can be viewed for individual or multiple participants, and include:

  • Heat maps and opacity maps, which show how attention is distributed between objects and how much time was spent on each item
  • Color-coded gaze vectors that reveal a person's line of sight to the target in 3D, helping you understand the focus of attention
  • Each participant's journey path is color-coded to show how participants travel inside of VR and can be used to analyze movement data for navigation and wayfinding applications

Eye tracking data analysis

Eye tracking metrics are calculated automatically and are available for all the objects in the environment. The metrics include:

  • Fixations count - what objects were seen?
  • Total and average duration of fixation - how long were the objects seen?
  • Time to First Fixation - how long did it take them to see it the first time?
Tobii Pro VR Analytics for eye tracking studies in virtual 3D environments

Interaction data analysis

Based on eye tracking measurements, as well as interaction capabilities in Unity, Pro VR Analytics allows for interaction data analysis based on the following measurements:

  • Pickups count - the first interaction made with an object
  • Time to First Pickup - how long did it take to first interact with an object?
  • Hold Time (total duration) - how long the interaction lasted
  • Fixation to Pickup - the time from the first fixation on the object to the interaction with it

All of the eye tracking and integration statistics are available in real time in the software and are shown for each participant or aggregated for multiple participants.

 

Integration service

We also offer a service for integrating Tobii Pro VR Analytics into one of your Unity environments. When you send in your environment, our team integrates the analysis tool for you. You will receive an executable file back that is ready for data collection. This offering is ideal if you want to perform eye tracking analysis on a single Unity environment for a project.

Learn and Support

Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments

Why you can’t afford to ignore VR analytics

This blog post talks about how instant access to visualizations from eye tracking, interaction and navigation measurements collected from 3D VR environments can help you better train your staff, engage with your customers or optimize the design of your next project. 자세히 보기

Related Products and Services

Tobii Pro VR Integration
Tobii Pro는 VR 콘텐츠 아이트래킹 리서치 또는 현실감을 극대화하도록 인터랙티브한 가상현실 콘텐츠 개발을 위해 VR integration 서비스를 제공하고 있습니다. 자세히 보기
Insight Research Services
최근 무의식적이고 편파적이지 않은 소비자 데이터를 수집하여 반영하려는 리서치 트렌드가 확산되고 있습니다. 아이트래킹은 이러한 성격의 리서치에 적합하며 매우 효과적입니다. 아이트래킹은 각각의 광고 및 홍보물에 대한 소비자의 반응과 인지적 참여를 실시간으로 나타내 줍니다. 회상 오류 및 사회적 바람직성 편향도를 현저히 낮춰 기존 리서치 방법론이 놓칠 수 있는 정보를 제공합니다. 자세히 보기

Related Fields of Use

몰입형 VR 리서치 (Immersive VR Research)

아이트래킹과 가상현실을 동시에 사용하면 완벽하게 제어되는 몰입형 가상 환경에서 시선 데이터를 측정할 수 있습니다. 자세히 보기

마케팅과 소비자 연구

아이트래킹(Eye tracking)은 소비자의 관심을 객관적으로 평가하고 광고 및 홍보물에 반응하는 즉각적인 반응을 관찰할 수 있는 유일한 방법입니다. 소비자의 관심과 주의(시선)를 끄는 광고 및 홍보물 제작이 가능합니다. 자세히 보기

휴먼 퍼포먼스

아이트래킹(시선 추적)으로 작업자의 시선을 측정함으로써 업무 환경 및 작업자의 실적에 영향을 미치는 요소를 이해할 수 있습니다. 자세히 보기