The Tobii Pro Insight team is an agile partner that works with you in an iterative and flexible way at any or every phase in your research. Our team consists of experts on every aspect of eye tracking research, who have experience in a variety of complementary methodologies as well. We work with businesses of all shapes and sizes all over the world to provide actionable insights into the most critical business questions. 

The Tobii Pro Insight Journey


We live life visually. From the time we open our eyes in the morning until we close them to sleep at night, our experience is largely an accumulation of the people, places, and things that we capture through our sense of sight.  At Tobii Pro Insight, helping our clients to unlock the secrets of visual attention is our passion. The advanced tools and techniques that we employ in our research allow us to unpack, explore, and utilize eye tracking data as a means of guiding our clients to that critical “Aha!” moment.


Your needs drive our approach, and we begin by working closely with you to explore how our team and research methodology can help you answer your business questions. 

Together, we decide on the objective, the scope of the study, and develop a plan that will result in data that provides the insights you need to be successful. Depending on the research question, we either send tools to participants’ homes for their own data collection, or our researchers go out in the field to collect behavioral data themselves. Fielding can be conducted virtually anywhere- in a usability lab, a production line, an airport, or at a store.

We determine the most appropriate experimental design and tools to be used to execute the project. The collected data is uploaded from any location to our cloud solution for a quicker turnaround on data processing and reporting.  

Actionable Insights

We produce an expert analysis of the behavioral data collected in the study and deliver it in a report that includes visualizations and videos, all in a format you can easily share with stakeholders. You will also receive a list of action points and recommendations on how you can apply the findings in your business and for future areas of investigation.