Cloud Nine, one of the leading web agencies in the Nordic region, has a strong focus on user experience. The company runs tests with eye tracking to improve and verify quality in different stages of the web development process.
It all comes down to money, because with the pursuit of better usability comes better conversion rates and better sales.
Cloud Nine believes in "user empowerment" which means running usability tests with real people to truly understand what works best for them. This knowledge gives the company the opportunity to provide better solutions to its clients.
For us, it’s almost impossible to run tests in a lab. I want to see the user in their natural environment. With screen-based eye tracking, I’m not bound to a specific area or location, but can perform tests wherever I want.
The company runs tests with eye tracking in order to improve and verify quality in different stages of the web development process. This helps Cloud Nine's progression from early sketches, wireframes, and prototypes, to mockups of the actual code, and finished solutions. Pre-testing of existing web solutions also provides input at an early stage for future improvement and development of new client relationships.
The eye tracking solutions from Tobii Pro help us to constantly improve our performance so we can uphold our longstanding client relationships. We can do usability tests in a more structured or scientific way, which helps us keep our position in the forefront and gives us a more serious profile.