Eye tracking is time efficient and cost effective, as well as unobtrusive, compared with other neurological methods, like fMRI. More researchers are using our eye trackers to investigate the development of brain damage, neurological disease, in addition to visual and neurological functions.
Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. 자세히 보기