Eye tracking is time efficient and cost effective, as well as unobtrusive, compared with other neurological methods, like fMRI. More researchers are using our eye trackers to investigate the development of brain damage, neurological disease, in addition to visual and neurological functions.
Many cortical and subcortical regions of the brain are involved in visual processing and the coordination of eye movements. Attention is driven by an interplay of the salience of visual features and the top-down goals of the observer for selecting task-relevant information. Eye tracking allows researchers to investigate many aspects of function along portions of this visuo-motor pathway.
Our tools enable researchers to study and quantify gaze patterns and eye movements in an objective way that increases reliability and reduces variability. Video-oculography eye tracking provides a more comfortable and less intrusive method than search coils and does not require attaching electrodes.
Eye tracking helps neuroscientists study:
Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. 자세히 보기