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Eye tracking is time efficient and cost effective, as well as unobtrusive, compared with other neurological methods, like fMRI. More researchers are using our eye trackers to investigate the development of brain damage, neurological disease, in addition to visual and neurological functions.

신경학적 기능과 과정

Many cortical and subcortical regions of the brain are involved in visual processing and the coordination of eye movements. Attention is driven by an interplay of the salience of visual features and the top-down goals of the observer for selecting task-relevant information. Eye tracking allows researchers to investigate many aspects of function along portions of this visuo-motor pathway.

Automated processes and quantifiable data

Our tools enable researchers to study and quantify gaze patterns and eye movements in an objective way that increases reliability and reduces variability. Video-oculography eye tracking provides a more comfortable and less intrusive method than search coils and does not require attaching electrodes.

Eye tracking helps neuroscientists study:

  • Eye movements, such as saccades, fixations and smooth pursuit
  • Visual processing
  • Interaction between eye movements, vision, and performance tasks
  • Object-by-object search mechanisms in attentional studies
  • Eye movement patterns in visual neglect
  • Neurological functions involved in perceptual decision making
  • Neurological networks involved in covert spatial orienting of attention across visual and auditory modalities

Tobii Pro 제품 및 서비스

Tobii Pro는 시선추적을 사용해 실험실 내에서 또는 실제 환경에서 사용성 평가 기능을 제공합니다. 실험 환경에 제약이 있는 경우, 모든 참여자가 일관된 실험 환경에서 체험하며, 관찰자가 과정을 모니터하고, 동일한 조건에서 결과를 분석하는 것이 가능합니다. 사용 환경 자체가 중요시되는 조사 및 연구는 실제 환경에서의 실험이 가능합니다. 자세히 보기

연구 사례

Audi Attitudes

Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. 자세히 보기

  • Ioannidou, F., Hermens, F., & Hodgson, T. L. (2017). Mind Your Step: the Effects of Mobile Phone Use on Gaze Behavior in Stair Climbing. Journal of Technology in Behavioral Science. https://doi.org/10.1007/s41347-017-0022-6
  • Pradhan, G. N., Bogle, J., Kleindienst, S., Cevette, M. J., & Stepanek, J. (2017). Correlating Multi-dimensional Oculometrics with Cognitive Performance in Healthy Youth Athletes. Journal of Healthcare Informatics Research. https://doi.org/10.1007/s41666-017-0011-8
  • Lloyd, E. P., Hugenberg, K., McConnell, A. R., Kunstman, J. W., & Deska, J. C. (2017). Black and White Lies: Race-Based Biases in Deception Judgments. Psychological Science, 28(8), 1125–1136. https://doi.org/10.1177/0956797617705399

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