Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?
How to Make My Organization Understand the Importance of User Testing
Several arguments to support the value of user testing and why your organization can't afford to ignore it.
Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience
Take the guesswork out of UX and optimize your products and services.
가상현실(VR) 분석을 무시할 수 없는 이유
아이트래킹과 VR을 조합하면 수많은 상황에서의 대상자의 시각적 주의를 밝힐 수 있습니다. Tobii Pro VR analytics를 통해 기존 조사 방법과는 완전히 다르게 진행된 몇 가지 사례를 확인하십시오.