Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
Consumer Journey research with eye tracking - Tobii Pro insight


How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking

Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.

VR eye tracking supermarket


VR 아이트래킹의 가치를 극대화하기 위한 5가지 팁

How to create the best virtual reality environment for your research project.

Tobii Pro Glasses 2 used for professional football training and performance improvements


Eye tracking in elite sports: How to make it to the World Cup

Technology continues to narrow the margins between winning and losing. Eye tracking allows coaches and trainers to see what their players see.

Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments


Why you can’t afford to ignore VR analytics

The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios. In this post we explore a few of them and how VR analytics will change the way we conduct studies today.

Autism research ieye tracking robots


Differences aren’t deficiencies: Eye tracking reveals the strengths of individuals with autism.

We take a look at how eye tracking is helping deliver new insights in the study of ASD.

Tobii Pro Glasses2 Helmet edition is used for the goalkeeper training in ice hockey


Wearing a helmet and eye tracking glasses? No problem.

Tech innovation expands applications of eye tracking research in sports and occupations requiring helmets.

Shift into industry 4.0 with eye tracking


Tools to deal with the shift to Industry 4.0

How eye tracking is helping businesses adapt to the 4th industrial revolution.

What is eye tracking? Tobii Pro eye tracking


시선추적(eye tracking)이란 무엇인가요?

Learn how eye tracking allows us to gather an unparalleled amount of insight into the human mind.