A Newcomer’s Perspective: Eye Tracking for Packaging Research
Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.
How you can predict advertising success
A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.
표준화된 작업을 개선할 수 있는 방법
제조 전문가인 Russell Watkins는 매뉴얼을 최적화하기 위해 시선추적을 사용하는 방법에 대해 설명합니다
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?
Does virtual reality offer a viable alternative to the real-world when conducting behavioral research?
Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.
Overcome the WEIRD bias in eye tracking studies
Behavioral science is somewhat of an oxymoron – the attempt to make scientific determinations about something – human behavior – that is inherently malleable, and open to manipulation by choice and circumstance. This blog explores how to take research out of the WEIRD and into the (real) world.
소비자 행동 조사의 중요성
시선을 통해 새로운 직원을 교육하는 방법
많은 제조업체들이 현재 직원들의 실력 격차를 줄이고 새로운 기술에 적응해야 하는 과제를 안고 있지만, 이러한 문제에 대한 해결책은 보이지 않을 수 있습니다.
