Tobii Pro Blog eye tracking

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아이트래킹이 인간행동을 이해하기 위해서 사용되는 다양한 사례를 소개해 드립니다.
Supermarket Shelf with heatmap eye tracking


Expert eye tracking tips

How to avoid the pitfalls of eye tracking research and other useful advice to help your work.

UX testing with eye tracking - Team work with Tobii Pro Sprint


How to Make My Organization Understand the Importance of User Testing

Several arguments to support the value of user testing and why your organization can't afford to ignore it.

Manufacturing facilities


시선 추적을 통한 안전성 향상

작업 환경의 위험 요소를 파악하고, 작업자의 상황인식 능력을 향상합니다.

Avanza user testing with eye tracking - Tobii Pro Sprint


Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience

Take the guesswork out of UX and optimize your products and services.

Consumer Journey research with eye tracking - Tobii Pro insight


How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking

Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.

VR eye tracking supermarket


VR 아이트래킹의 가치를 극대화하기 위한 5가지 팁

연구 프로젝트에 가장 적합한 VR 환경을 만드는 방법

Tobii Pro Glasses 2 used for professional football training and performance improvements


Eye tracking in elite sports: How to make it to the World Cup

Technology continues to narrow the margins between winning and losing. Eye tracking allows coaches and trainers to see what their players see.

Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments


가상현실(VR) 분석을 무시할 수 없는 이유

아이트래킹과 VR을 조합하면 수많은 상황에서의 대상자의 시각적 주의를 밝힐 수 있습니다. Tobii Pro VR analytics를 통해 기존 조사 방법과는 완전히 다르게 진행된 몇 가지 사례를 확인하십시오.