Tobii Pro Blog eye tracking

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아이트래킹이 인간행동을 이해하기 위해서 사용되는 다양한 사례를 소개해 드립니다.
VR eye tracking headset Tobii Pro

T is for turtle, and triumph - Understanding autism with eye tracking

An Australian teen is developing games using VR and eye tracking to encourage a more inclusive world for people with autism.

Managing participants with vision irregularities

Eye tracking study recruitment – managing participants with vision irregularities.

Considerations for test participants with vision irregularities and how it can impact your results.

Audience attention measurement with eye tracking

A guide on how to make your TV ads more effective

New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.

Supermarket Shelf with heatmap eye tracking

Expert eye tracking tips

How to avoid the pitfalls of eye tracking research and other useful advice to help your work.

UX testing with eye tracking - Team work with Tobii Pro Sprint

How to Make My Organization Understand the Importance of User Testing

Several arguments to support the value of user testing and why your organization can't afford to ignore it.

Manufacturing facilities

시선 추적을 통한 안전성 향상

작업 환경의 위험 요소를 파악하고, 작업자의 상황인식 능력을 향상합니다.

Avanza user testing with eye tracking - Tobii Pro Sprint

Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience

Take the guesswork out of UX and optimize your products and services.

Consumer Journey research with eye tracking - Tobii Pro insight

How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking

Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.