Tobii Pro Blog eye tracking

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아이트래킹이 인간행동을 이해하기 위해서 사용되는 다양한 사례를 소개해 드립니다.
Woman interacting with car interface

운전자를 위한 시선추적

Training Karate athletes

가라테 훈련을 위한 시선추적

Interview with Imola Szebényi, karate regional head coach for youth, on using eye tracking to train referees and athletes.

A woman wearing Tobii Pro Glasses 2 looks at a shelf with products.

A Newcomer’s Perspective: Eye Tracking for Packaging Research

Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.

Online advertising research

How you can predict advertising success

A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.

Person working on a part in a production factory

표준화된 작업을 개선할 수 있는 방법

제조 전문가인 Russell Watkins는 매뉴얼을 최적화하기 위해 시선추적을 사용하는 방법에 대해 설명합니다

person using an eye tracker on a laptop

Eye tracking and UX testing: when, how, and if you should use it.

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?

woman wearing Virtual reality headset in Mondrian human behavior study

Does virtual reality offer a viable alternative to the real-world when conducting behavioral research?

Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.

remote eye tracking suburb scene

Overcome the WEIRD bias in eye tracking studies

Behavioral science is somewhat of an oxymoron – the attempt to make scientific determinations about something – human behavior – that is inherently malleable, and open to manipulation by choice and circumstance. This blog explores how to take research out of the WEIRD and into the (real) world.

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