Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?
Does virtual reality offer a viable alternative to the real-world when conducting behavioral research?
Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.
Overcome the WEIRD bias in eye tracking studies
Behavioral science is somewhat of an oxymoron – the attempt to make scientific determinations about something – human behavior – that is inherently malleable, and open to manipulation by choice and circumstance. This blog explores how to take research out of the WEIRD and into the (real) world.
소비자 행동 조사의 중요성
시선을 통해 새로운 직원을 교육하는 방법
많은 제조업체들이 현재 직원들의 실력 격차를 줄이고 새로운 기술에 적응해야 하는 과제를 안고 있지만, 이러한 문제에 대한 해결책은 보이지 않을 수 있습니다.
How the HTC VIVE Pro Eye helps shape the future of VR and eye tracking
What the advent of eye tracking in commercially available VR headsets means for business.
Why the RTA interview is a game-changer in qualitative research
How the retrospective think-aloud interview and eye tracking can help you overcome the limitations of qualitative research.
How eye tracking can inform discipline based educational research
Dr. Jessica VandenPlas explores how eye tracking research is helping to provide a better understanding of how students learn chemistry concepts and improve methods of education
