Content Engagement

We are confronted today with an overabundance of messages competing for our attention, and we’re only able to take so much in.  Tobii Pro Insight measures human behavior in real contexts – where people actually meet content, surrounded by the distractions of their everyday lives. Eye tracking provides objective information about what captures people’s attention, what they ignore, and what they choose to do instead of engaging with your content. 

How

Find out which screen and in what context your audience consumes and responds to the most.

Who

Determine if you are reaching your intended demographic and know which audiences to optimize for.

What

Know how to attract more attention than competitor content does, and what type of content engages people the most.

Where

Reveal the most effective environments for your content performance by tracking engagement in the home, while commuting, at work, and on the go.

When

Learn what times are best to break through busy lifestyles and distracting environments for maximum attention.

Why

Discover triggers for engagement, gathered from contextual behavioral data during viewing.

Collecting behavioral data in real-world environments

Our methodology allows us to conduct research in different real-world environments in order to measure how people interact with information and on multiple screens – in the home, office, and on the go.

Watch this video to learn more about how our eye tracking research can be used to help your business.

"Tobii Pro Insight's eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage"

Kristina Norman, Head of Analytics, Clear Channel

Cases

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