TV Insight

Are TV Commercials Worth It?

Understanding consumer attention in the modern living room is no easy feat. The nature of TV consumption is changing, and with it, how consumers engage with ad content. Check out as our Tobii Pro Inisght expert, Mike Bartels, delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most out of your advertising dollars.

In this quick video you'll gain actionable insights on:

  • How to maximize the effectiveness of your ad
  • Why timeslot positioning matters
  • When to make strategic design choices to capture and hold attention
  • What content types/styles resonate most

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