The nature of TV consumption is changing, and with it, how consumers engage with ad content. But the truth is, television remains an effective advertising medium. Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.
Expect actionable insights on:
This report has been produced by Tobii Pro Insight and is based on our own eye tracking research which was conducted in US homes under regular TV viewing conditions.
We are your agile research partner with the tools and expertise to capture authentic human behavior, without costing you the time and expense of developing your own in-house capabilities. Make better business-critical decisions by seeing through the eyes of your customers, audience, and employees.
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