Maximize the results of your television ads

The nature of TV consumption is changing, and with it, how consumers engage with ad content. But the truth is, television remains an effective advertising medium. Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.

Expect actionable insights on:

  • Why timeslot positioning matters
  • When to make strategic design choices to capture and hold attention
  • What content types/styles resonate most
  • How to make your ad memorable

Stop guessing about consumer behavior. 
Instead see it with the power of eye tracking 

This report has been produced by Tobii Pro Insight and is based on our own eye tracking research which was conducted in US homes under regular TV viewing conditions.

Tobii Pro Insight

We are your agile research partner with the tools and expertise to capture authentic human behavior, without costing you the time and expense of developing your own in-house capabilities. Make better business-critical decisions by seeing through the eyes of your customers, audience, and employees.

Would you like to run your own study specific to your area of interest?

Contact Tobii Pro Insight