Evaluating digital signage in busy subway environment – Clear Channel

Global media company Clear Channel installed digital signs in the subway system in Stockholm and wanted an objective way to measure their visual impact on travelers during their daily commute.

The company commissioned Tobii Pro Insight to conduct an eye tracking study in one of the city’s main subway stations. The study revealed important information about the travelers’ visual experience and content engagement, and helped Clear Channel evaluate the effectiveness of digital signage and advertisement.

Watch the video below to learn more.

“Tobii Pro Insight's eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.”

Kristina Norman, Head of Analytics, Clear Channel