A practical introduction to eye tracking

Do you know what eye tracking is, but think it sounds complicated? In this course, you can learn from experienced researchers and make mistakes in a safe environment, before you start your own eye tracking project.

• Objective: Learn more about eye tracking methodology and how to practically work with eye trackers.
• Organizing institutions: Lund University Commissioned Education, Lund University Humanities Lab, Lund, Sweden.
• Course fee: €850 (€1250 for industry representatives). Industry representatives from Sweden will be billed an additional 25% VAT. (includes lunches, one dinner, and coffee breaks)
• Certification and credits: Certificate of Attendance, equivalent to 1.5 ECTS credits
• Number of participants: There are 16 eye tracking stations for use during the course. If there are more than 16 participants, some will have to work in pairs.
• Registration: Apply through this form. Your registration is not valid until payment has been received. Registering for the course is binding.
• Cancellation: If participation is canceled more than 3 weeks before the course starts, the participant will be refunded 50% of the course fee. If cancelled less than 3 weeks before the course starts, the participant will be charged the full course fee and no refund will be made.

An eye tracker is a tool that measures where someone looks and how the eye moves. The technology is commonly used in fields such as psychology, neurology, and human-computer interaction, but is also commonly used in more applied areas such as human factors research and marketing. While being an extremely powerful tool to probe human visual behavior, there are many practical and methodological skills one must acquire to use eye tracking effectively. More information.

This course gives participants a practical introduction to eye tracking, with a focus on hands-on exercises with state-of-the-art eye tracking hardware and software.

The course takes place at the Lund University Humanities Lab, which has long-standing expertise in eye tracking methodology and education. The main bulk of teaching will take place in the Digital Classroom, a unique facility equipped with 16 Tobii Pro Spectrum eye trackers, meaning that each participant can work alone or in pairs with a dedicated high-end system throughout the course. Other eye trackers that are available to try out are an EyeLink 1000 Plus, and several pairs of Tobii Pro Glasses 2 and Tobii Pro Glasses 3.

Recommended reading before the course

Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & Van de Weijer, J. (2011). Eye tracking: A comprehensive guide to methods and measures. OUP Oxford.

Who is this course for?

The course is open to everyone who wants to learn more about eye tracking methodology and how to practically work with eye trackers. While no background knowledge is required, the course contains enough possibilities to explore deep technical and methodological questions to also benefit the advanced user. It is recommended to come to the course with a specific research project in mind to maximize benefit from the course.