How to turn eye tracking research into EdTech innovation

Webinaire Education

Researchers and entrepreneurs share their eye tracking research in fields of education, as well as how they applied their findings to establish themselves commercially in the EdTech space. Learn how eye tracking is enabling innovative research that revolutionizes learning worldwide.





Webinar description

During the presentation our experts will discuss:

  • How groundbreaking research into reading, attention, and learning behavior can be meaningfully applied in EdTech.
  • Success stories from research to commercialization.
  • How eye tracking works as a catalyst for innovative EdTech solutions.
  • How educational practices are being transformed across the world with AI and eye tracking technology.

Register for the webinar


  • Intro by Tobii
  • Presentation from Brainleap – hear about:
    - Research on whether gaze-driven video games can train attention skills.
    - The importance of training where children spend their time.
    - Why eye tracking is essential to training attention skills.
    - The power of combining assessments and training to offer a personalized learning path.
    - Challenges with early eye trackers.
  • Presentation from Lexplore – hear about:
    - How Lexplore uses eye tracking and AI to provide schools with fast, objective, and accurate assessments of reading ability.
    - How predictive modelling and statistical resampling help to differentiate high and low risk subjects.
    - Lexplore’s expansive recording database and how this allows them to track reading development week to week, and also across the academic year
  • The road to commercialization and the role eye tracking plays as a catalyst for innovation:
    - Conversation with BrainLeap and Lexplore where they will both share their experience and tips with the audience.
  • Q&A with the audience

The host and speakers

Tobii - Amanda Bentley

Amanda Bentley - Event host
Sr. Director of Sales and Business Development at Tobii

Amanda helps customers integrate eye tracking in their devices and solutions — primarily in the healthcare and education sector, and greatly enjoys acting as the bridge between technology and sales.

Jeff Coleman - Tobii Pro webinar speaker

Jeff Coleman
CEO at BrainLeap

Jeff is a graduate of the Wharton School of Business and an experienced entrepreneur and digital marketer. He has worked with many small and growing businesses over the past 20 years – from biotech to software to fashion photography. Jeff has a passion for helping children reach their full potential.

Leanne Chukoskie - Tobii Pro webinar speaker

Dr. Leanne Chukoskie
Ph.D., Chief Science Officer at BrainLeap

In collaboration with Dr. Jeanne Townsend, Leanne conceptualized BrainLeap’s attention training games and assessments, ensuring they incorporate the elements necessary to train and accurately measure attention. Leanne is an Associate Professor at Northeastern University where her lab develops sensor-enabled experiences for assessment, intervention, and education, especially for individuals with developmental differences.

Steve Siegel - Tobii Pro webinar speaker

Steve Siegel
President at Lexplore

Steve has spent 25 years in ed-tech with roles ranging from product management to strategy to corporate and business development and international business. He leads the Lexplore business in the USA as its President and is passionate about Lexplore's mission to improve the world, one reader at a time.

Gustaf Oqvist Seimyr - Tobii Pro webinar speaker

Gustaf Öqvist Seimyr
Co-founder at Lexplore

Gustaf Öqvist Seimyr is a researcher in reading at the Marianne Bernadotte Centre, Karolinska Institutet. He is a computational linguist, and his research focuses on measuring and analyzing eye movements to create greater understanding of how vision works in health and disease under everyday circumstances such as reading, interpreting images, or facial recognition.