Oriflame Cosmetics sells beauty and personal care products directly to consumers in 60 countries around the world and uses a print catalog as its primary sales and communication tool. With sales completely reliant on the catalog, the company wanted to better understand how customers actually see and engage with the elements on each spread.
Oriflame collaborated with Tobii Pro Insight on a study to measure the visual experience of catalog readers. The results are now used by the company’s marketing team to optimize the design of future catalogs with the aim of increasing customer engagement and driving sales.
Watch this video to learn more.