“One mistake, we cannot afford that” said by a Business IT Consultant for one of the largest pharmaceutical companies in the world which processes thousands of drugs destined for more than 140 countries a year. While they relate in this case to the business of delivering vital medications and vaccines, this sentiment would be a familiar one to thousands of other industries, which have a business built on reputation and reliability.
The company, whose identity is confidential, wanted to examine its already strict checking procedures, so they commissioned our research services team Tobii Pro Insight to conduct an eye tracking study on one of their packaging lines. It was looking at line clearance procedures, specifically at how operators examine "hot-zones" – areas of the packaging line that are prone to trapping a drug which may end up in another batch if undetected.
Six operators wore Tobii Pro’s eye tracking glasses for 15-30 minutes and performed routine tasks, their gaze data from the built-in HD scene camera was then analyzed to give a clear picture of exactly where their attention was focused. The company has previously used video recordings to study workplace practices, but says eye tracking provided the unique advantage of being able to identify exactly where in the scene operators were looking.
“Unlike other methods, this eye tracking study allowed us to see exactly what the operator was looking at. We’ve been able to make improvements to our processes and training protocol because of this insight.”