Eye tracking shows the immediate reactions of users, as well as the distribution of their attention in an interface. Testing software and applications during development is important to ensuring they are effective for the user.
Many development teams have established ways to run usability tests in each sprint to get feedback into the agile development process. Observing eye tracking live in this process helps engage different stakeholders to establish a common understanding of the user experience. Eye tracking fits well into the iterative process, and the insights keep the team focused on what matters to the user.
Eye tracking can help discover:
The eye tracking recording is often accompanied by an interview to get more information from the user. The insights are valuable in judging what adjustments need to be done to make the software or application more useful.
Check out these two video clips to understand how live viewing works. The red dot indicates where the user is looking.
Usability tests with live viewing fit well with the scrum methodology. Running small tests in each sprint improves the usability and enhances the quality of the end result.
Tobii Pro offers eye tracking solutions for usability testing in the lab or in the real world. For many projects, a controlled environment, such as a testing facility, offers a consistent setting and the ability to monitor the experience. Other studies, where the context of use is critical, benefit from being conducted in authentic environments.
We offer hardware and software, along with a portfolio of training and support for customers who wish to develop in-house testing capabilities and own their eye tracking systems.
For researchers who would rather purchase this methodology as a service, we have a team to conduct eye tracking-centered usability studies, from design and recruitment to execution and analysis. Read more