Eye tracking technology lets you see your business through the eyes of your employees, providing a better understanding of their work environment and human factors influencing their performance. Such objective and instant insights will help to improve training, productivity, and safety in the workplace.
With eye tracking, you can better understand your employees as they perform their daily tasks, make decisions or interact with their environment, all without interfering with their work.
Gathering instant and objective insights into an individual's performance will help you to identify best skills and practices. You will also be able to see wasted steps and improvements areas that you can address with proper training and skills transfer programs. Improve safety in your workplace by knowing exactly at which stage of the process human errors occur and their underlying factors.
The complexity of the cognitive processes behind problem solving and decision making makes it hard to evaluate an individual's performance with existing qualitative methods. Eye tracking, as a behavioral research tool, provides objective and unbiased insights into cognitive workload, and it makes it possible to evaluate your workers' performance live, at any time, without interfering or taking them out of their workplace.
In industries involving visual skills, it is crucial to understand an individual's visual strategy and systematically evaluate it. In this video, Billy Josefsson (Senior Advisor ATM, Safety, and Human Performance for The Swedish Civil Aviation Administration) explains the importance of eye tracking as a skills assessment and quality assurance tool in an air traffic control room.
The National Oceanic and Atmospheric Agency (NOAA) uses eye tracking to understand how forecasters handle increased amount of data. It reveals what they focus on, the frequency of their gaze, and what type of information is most important to them. These insights into human–computer interaction can help to design suitable forecast systems and interfaces that will facilitate more accurate information processing. See this video to learn more about their research.
Using eye tracking to record and replay gaze patterns, you are able to make workers aware of their own performance and subconscious behaviors. When you discover skill gaps, individual training programs can be created and followed up with, using eye tracking to ensure they are framed correctly. You will be able to identify the most optimal visual strategies in order to develop new time-efficient and cost-effective training protocols and manuals.
Eye tracking can also be used in training and coaching as a visually-guided control interface. By following someone’s gaze in real time, you are able to provide immediate feedback and equip trainers with the means to further the learning process.
In almost all high-skill tasks, it is very difficult for the expert to articulate exactly what separates his or her technique from that of a beginner. Using eye tracking to get visual outputs like gazeplots and heatmaps, you can quickly and easily compare the performance of a novice worker with a more skilled one. This will help you discover what is behind the best practices of the more experienced people on your team. You can turn their individual skills into the company's knowledge so it can be transferred to new employees.
For multinational companies working overseas, eye tracking helps to bridge language barriers and transfer knowledge and skills in the most universally understood way – visually.
With today's workers interacting with more advanced digital machinery and handling an increased amount of information, eye tracking is regularly used to optimize work environments. Seeing the workplace through your worker's eyes will help you to better understand the human factors that influence the employee's performance. Ensure optimal synergy between your equipment and its human operators by identifying the distractors and wasted steps in your processes.
Tobii Pro Glasses 2, with its live view observation capabilities, can help to detect at-risk workers in real time in order to reduce the frequency and severity of occupational injuries at risky work sites across many industries.
Tobii Pro offers hardware and software, along with training and support, for the study of human performance in different contexts. We have flexible solutions for research in real-world environments and in lab settings.
We have created eye trackers with a range of capabilities, from easy-to-use live viewing in order to get immediate insights, to more advanced solutions for the full spectrum of qualitative and quantitative analysis.
This wearable eye tracker is ideal for research in real-world environments or simulators. The system is lightweight and unobtrusive in order to capture the most natural subject behavior. Tobii Pro Glasses 2 is commonly used as a tool for performance evaluation, training, knowledge, and skills transfer in industrial environments, control rooms, or simulators.
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Tobii Pro Lab is a versatile software platform for extensive research into human behavior using eye tracking along with various other biometric data streams. It works with both our screen-based and wearable eye trackers. This easy-to-use software supports the entire process, from test design and recording, to the interpretation and presentation of results, while offering the ability to sync with other biometric data sources.
Pro Lab adds efficiency in every step of your study workflow with intelligent design and intuitive software tools. You can easily create complex experiments, collect data, observe and analyze individual recordings, and aggregate data for quantitative analysis and visualization – all in one tool.
Learn more about the Tobii Pro Lab.
Our experienced Tobii Pro Insight Research Services team runs eye tracking studies across various industries helping customers to improve the quality, efficiency, and safety in their workplaces. Visual inspection, quality control and assurance, safety compliance, skills assessments – our team can help you improve your workers' day-to-day experience.
We provide full-service eye tracking research, which ranges from study design and data collection, to analysis and reporting. Depending on your needs, we choose the most appropriate tools and methods to perform your study. Learn more about our Pro Insight team.
Our experts produce webinars, courses, training programs, and instructional videos to help you learn about every step of conducting eye tracking research. The offered topics span the entire process, from experiment design and managing subjects, to data analysis and reporting. Pro Services will get you up to speed quickly and successfully as you enter the world of eye tracking research.
If you are looking to establish in-house eye tracking competence, we can help. Whether you want help developing research methods using eye tracking or assistance in setting up a completely new human performance lab, our consultants will bring their practical experience to the challenge.
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Eye tracking technology was used by the researchers at the University of Nebraska-Lincoln to investigate the causes of human error on construction sites. The insights obtained will be used to improve the workers' hazard identification skills and to measure training effectiveness. Read more