Consumer Journey

Our attention research allows you to measure customers' authentic behavior in real-world shopping environments – ­and on every step of their journey. Eye tracking reveals insights about what drives decision-making and behavior during the shopping experience. 

“In a recent landmark study on the convenience channel, we got more mileage out of our Tobii learnings than from any other partner.”

Ben Cline, Manager, Strategic Shopper Insights at Anheuser-Busch

“Their dedication and expertise are evident in all aspects of their work. They provided incisive and actionable insights for us to leverage both in the short and long term.”

Kavita Appachu, Senior Manager UX Insights, Kelley Blue Book


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