Man looking at mobile phone advertising at a bus stop

Advertising Research 

Make your advertising more effective by understanding if it captures attention and creates engagement. Eye tracking gives you accurate answers on key questions about your ads so you can be confident your campaign will achieve its goals.


Let us show you how 

How eye tracking makes advertising more effective

Take the guesswork out of producing a winning ad design or concept. Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. You can test and compare concepts to see what elements are seen or ignored, how they resonate with your audience, and what effect they have on brand recall and purchase intent. Eye tracking delivers insights on true audience engagement, which conventional performance metrics fail to deliver.

Optimize advertising 
online with Sticky
by Tobii Pro 

Conduct digital advertising research online with test participants anywhere in the world and get fast, reliable answers. Sticky by Tobii Pro, our online self-service platform, combines survey questions with webcam eye tracking, enabling quantitative studies with target groups around the globe.    

Learn more about online eye tracking

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Want us to do the work for you?

When you want to take advertising research into the real world or simply want expert help running online studies, Tobii Pro Insight, our research consultancy, can conduct a tailored eye tracking study for you. We give you actionable insights on the performance of your point of sale or out-of-home advertising, so you can more effectively direct resources and increase ROI. We can also help with running advertising research studies in virtual reality. VR offers many benefits, including the possibility to easily scale research globally. It also removes the need for physical infrastructure, so you can quickly test different scenarios at the click of a button.  

Our research consultancy

Cases

Google examines ads with eye tracking

We ran an eye tracking study to help Google understand how much viewer attention TV and digital ads receive. The results of this in-home study helped companies understand how to reach their target audience more effectively.

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Tobii Pro Insight - Tobii Glasses 2 eye tracking
Advertisment displayed on the doors of an elevator in a shopping mall

Webinar: Winning attention with out-of-home advertising

An eye tracking study on advertising effectiveness

The British media agency Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space.

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