Eye tracking pub drink decisions

Beer mats, towels, taps, buckets, menus, coolers, and bottle labels are all considered point of sale (POS) materials in a pub. They represent a significant investment for drink brands. In this study, performed for Carlsberg by IPSOS Sweden and MRC, eye trackers from Tobii Pro helped to expose which products influence consumers the most and which do not deliver enough value for the money.

Evaluating POS material

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