Tokio Marine - using eye tracking to help customers prevent accidents

With the aim of preventing accidents at customers' factories, Tokio Marine & Nichido Fire Insurance Co., Ltd conducted an eye tracking study to determine what behaviors were causing the mishaps. The eye tracking data revealed differences in visual patterns between experienced and inexperienced operators.

The background

The method

The company conducted an eye tracking study to determine what behaviors were causing the accidents and how they could be prevented. Both experienced (approx. 40yrs experience) and inexperienced (approx. 10yrs experience) operators were studied. They were fitted with eye tracking glasses to see where they focused their visual attention while carrying out routine tasks.

The conclusion