Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?
How to make my organization understand the importance of user testing
Several arguments to support the value of user testing and why your organization can't afford to ignore it.
Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience
Take the guesswork out of UX and optimize your products and services.
Why you can’t afford to ignore VR analytics
The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios. In this post we explore a few of them and how VR analytics will change the way we conduct studies today.
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