Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
Woman interacting with car interface

Designing for the driver

How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel

A couple in the street using Tobii Pro Glasses 3

5 advancements in eye tracking for consumer research

Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous barriers. We take a closer look at the developments that make eye tracking research in the real world easier than ever.

Person looking at e-commerce products with mobile testing eye tracking

User testing with eye tracking goes mobile

How to perform UX studies of web pages and apps on mobile phones.

person using an eye tracker on a laptop

Eye tracking and UX testing: when, how, and if you should use it.

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?

UX testing with eye tracking - Team work with Tobii Pro Sprint

How to make my organization understand the importance of user testing

Several arguments to support the value of user testing and why your organization can't afford to ignore it.

Avanza user testing with eye tracking - Tobii Pro Sprint

Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience

Take the guesswork out of UX and optimize your products and services.

Tobii Pro VR Analytics is used for consumer journey testing with eye tracking in VR environments

Why you can’t afford to ignore VR analytics

The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios. In this post we explore a few of them and how VR analytics will change the way we conduct studies today.

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