Why marketers need behavioral research and how it impacts ROI
This blog explores why understanding consumer behavior is the key to influencing it and how you can justify the need to invest in the right research.
A guide on how to make your TV ads more effective
New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.
How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking
Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.
How eye tracking can reveal the effectiveness of advertisements at sporting events
Is the action a distraction?
The secret to an engaging car showroom
Tobii Pro Insight conducted a study for Toyota to reveal how generational differences and the layout of a showroom influence car buyers.
Google study - TV and YouTube ads
How much do people ignore ads?... Or do they?
