Expert eye tracking tips
How to avoid the pitfalls of eye tracking research and other useful advice to help your work.
How to own consumer attention at four critical touchpoints with eye tracking
Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.
5 tips for maximizing the value of eye tracking studies in VR
How to create the best virtual reality environment for your research project.
Why you can’t afford to ignore VR analytics
The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios. In this post we explore a few of them and how VR analytics will change the way we conduct studies today.
What is eye tracking?
Learn how eye tracking allows us to gather an unparalleled amount of insight into the human mind.
How science can help us understand art
Creativity is one of life’s great mysteries, we admire it, we envy it, and often we’re confounded by it. However, eye tracking technology is helping to unlock some of its secrets.
Confused about first date feelings? Eye tracking can help you with the cues.
How eye tracking’s been used to decipher signs of attraction and other amorous actions during dating.
