Eye tracking is an established technique to study the nature of eye movements in how humans perceive, interpret, and operate in their environment.
Eye tracking is an effective tool to study different aspects of visual perception:
Eye tracking allows researchers to quantify the dynamics of eye movements in visual behavior. This is particularly useful for uncovering patterns and characteristics that are diagnostic of important states or conditions, such as in traumatic brain injury. This objective, quantitative information provides a basis for comparison to normative data, revealing differences that support particular diagnoses or identification of impairments. Examples include:
Researchers at Scienza Nuova in Italy used eye tracking to test the hypothesis that Caravaggio understood how we perceive images and that he, while creating his art, took into account how the environment would affect the viewer’s visual experience. Read more
Researchers from the Netherlands used Tobii Pro Glasses 2 and an infrared motion-capturing system in order to understand the reading strategies of both sighted and braille-dependent students when reading algebraic expressions. Read more
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies' solutions.