Optimize User Experience

Understand user interaction on a deeper level with eye tracking. Delve into essential elements of your product or design and analyze how users engage with them so you can make informed decisions on how to develop and improve your offering.

Woman using a ticket dispenser using Tobii Pro Glasses 2

Analyze how users engage with your design

Understanding user interaction and engagement is an essential part of developing empathy for your users, but sadly, traditional testing tools and performance metrics fail to reveal the full picture. This is mainly because users don’t remember their visual behavior and clicks only show the result of search and decision processes. Eye tracking however, allows you to see which behaviors lead to what actions. You can record and analyze this information to get objective data on the user’s experience with your product or design whether it’s a website, app, game, or physical object. By harnessing this information, you can uncover usability issues, pinpoint elements that cause confusion, confirm functionality, and even discover new use cases or opportunities with your design.

 

 

The solutions for your needs

Tobii Pro provides a range of eye tracking based solutions for optimizing the customer experience, in whichever context the experience may occur. All our solutions contain software and hardware together with training, knowledge materials and support.

Optimize user experience in real-world settings 

Looking through Tobii pro Glasses 3 at a mobile

Tobii Pro Glasses 3

View and record user behavior in almost any situation with Tobii Pro Glasses 3. This wearable eye tracker is ideal for dynamic situations where the surrounding environment is relevant to your research or when you want to assess multiple interaction sources. These lightweight glasses are simple to set up, discreet and easy to use, and allow the user to interact in a natural way.

Man online shopping with eye tracking

The Tobii Pro Lab

Tobii Pro Lab allows you to import and analyze large volumes of eye tracking data for comparison, interpretation, and presentation. You can also create visual representations of your data such as gaze plots and heat maps to help you track your user’s journey.

Tobii Pro Consultancy client meeting

Training and knowledge

We want to make sure you can hit the ground running which is why we provide online training with our own experts from Tobii Pro Insight, our research consultancy team. You will receive field guides to help you correctly set up your studies and integrate them into your existing research methods as well as report templates to help expedite the analysis of your findings and present them in a concise manner. We also have global customer support services and learning material to assist you throughout your research journey.  

Optimize digital user experience

Tobii Pro Nano eyetracker on a laptop

Tobii Pro Nano

Easily capture gaze data from interactions with digital assets with Tobii Pro Nano. our most portable and lightweight screen-based eye tracker. Pro Nano can be used with laptops and desktops, or with mobile devices when attached to our Mobile Testing Accessory.

Woman online shopping using eye tracking

Tobii Pro Lab

Tobii Pro Lab helps you manage the complete workflow of UX studies using screen-based stimuli from study design and setup, through to analysis. This software also allows for the integration of additional biometric data streams such as those from a participant camera or an EEG or GSR sensor.

A man explains how to mount Tobii Pro X3-120 eye tracker on a laptop

Training and knowledge

We want to make sure you can hit the ground running which is why we provide online training with our own experts from Tobii Pro Insight, our research consultancy team. You will receive field guides to help you correctly set up your studies and integrate them into your existing research methods as well as report templates to help expedite the analysis of your findings and present them in a concise manner. We also have global customer support services and learning material to assist you throughout your research journey.  

Tobii Pro consultants

Let us do it for you

If you don’t have the time or resources to run your own study, our research consultancy can help. Tobii Pro Insight is a full-service consultancy and can run projects for you from beginning to end. This includes study design and execution, as well as data analysis and reporting. 

Contact our consultants 

Want to chat about your specific needs?

Book an online consultation with our eye tracking specialists to discuss how to make it work for you and your unique situation.

Get in touch

Looking for customer support?

Our customer portal is the place to go for help with technical issues or inquiries. You will also find a range of learning material to help you with your eye tracking research.

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