Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking solutions from Tobii Pro deliver previously hidden insights that allow you to make driver-centric design decisions.
Eye tracking captures gaze data which feeds a deeper understanding of how drivers interact with the car. Using eye tracking in your research enables more insight into how your design is received in real-time, as well as how you can improve the driving area to be safe and comfortable. With eye tracking you can:
“This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.”
Tobii Pro provides a range of eye tracking solutions to boost your automotive design to the next level. We also offer our research services if you need guidance throughout your project.
Record and follow the gaze of the driver in real world settings, making note of focal points, distractions, and recurring patterns.
See how your infotainment system performs in action. Find out how easy it is to use and how it can be optimized to maintain focus on the act of driving.
Use our top of the range software to turn the eye tracking data into real insights. Understand your driver on a deeper level and use this behavior to make better design decisions.