Optimize Shopper Conversion

Explore the shopper’s path to purchase and analyze what motivates buying behavior with eye tracking. Dig deeper into the factors which inform and influence purchase choices and use this insight to optimize your conversions.

Woman shopping in a store with Tobii Pro Glasses 2

Understand the factors which influence consumer behavior 

There are many touchpoints in a consumer journey and understanding how they influence shopper behavior and purchase decisions is essential. Eye tracking research delivers this insight, firstly by giving you access to visual attention and indicators of decision drivers, and secondly, by allowing you to aggregate and analyze this data for multiple consumers to paint a clear picture of your customers’ shopping behaviors and preferences.

Eye tracking helps you discover: 

  • How shoppers browse online or navigate store aisles
  • Which visual elements are seen or ignored
  • How long visual engagement with various elements lasts
  • Which design alternatives are more effective

 

The solutions for your needs

Tobii Pro provides a range of eye tracking based solutions for optimizing the shopper journey, in whichever context you would like to examine it. All our solutions contain software and hardware together with training, knowledge materials and support.

Optimize the path to purchase in-store

Looking at a store aisle with Tobii Pro Glasses 3

Tobii Pro Glasses 3

Easily measure and analyze shopper behavior in-store with Tobii Pro Glasses 3, our wearable eye tracker. These eye tracking glasses enable you to collect unbiased attention data on the wearer’s shopping experience. Measure the effectiveness of POS material, branding, advertising, store layout, and much more.

A screen shot a store shelf with a heat map overlay.

The Tobii Pro Lab

Use the analysis and visualization tools in Tobii Pro Lab to get more insights from your eye tracking data. This software allows you to process and prepare large volumes of eye tracking data and calculate a variety of eye tracking metrics. You can also create visual representations of your data, like heat maps or gaze plots.

Tobii Pro Consultancy client meeting

Training and knowledge

We want to make sure you can hit the ground running which is why we provide online training with our own experts from Tobii Pro Insight, our research consultancy team. You will receive field guides to help you correctly set up your studies and integrate them into your existing research methods as well as report templates to help expedite the analysis of your findings and present them in a concise manner. We also have global customer support services and learning material to assist you throughout your research journey.  

Optimize the shopper journey online

Man shopping online using Nano eye tracker

Tobii Pro Nano

Capture visual attention and engagement of users interacting with digital content with Tobii Pro Nano. This screen-based eye tracker is our smallest and most portable eye tracker and allows you to collect gaze data from participants using a laptop or desktop. When connected to our Mobile Testing Accessory it facilitates eye tracking data collection on mobile devices.   

Woman online shopping using eye tracking

Tobii Pro Lab

Tobii Pro Lab supports studies with web stimuli from beginning to end allowing you to plan your experiment, analyze the data, and create visualizations in one place. You can also combine your eye tracking data with other data streams such as heart rate monitors, EEG and GSR sensors, and a participant camera to give you an even clearer picture of consumer behavior.

A man explains how to mount Tobii Pro X3-120 eye tracker on a laptop

Training and knowledge

We want to make sure you can hit the ground running which is why we provide online training with our own experts from Tobii Pro Insight, our research consultancy team. You will receive field guides to help you correctly set up your studies and integrate them into your existing research methods as well as report templates to help expedite the analysis of your findings and present them in a concise manner. We also have global customer support services and learning material to assist you throughout your research journey.  

Tobii Pro consultants

Let us do it for you

If you don’t have the time or resources to run your own study, our research consultancy can help. Tobii Pro Insight is a full-service consultancy and can run projects for you from beginning to end. This includes study design and execution, as well as data analysis and reporting. 

Contact our consultants 

Want to chat about your specific needs?

Book an online consultation with our eye tracking specialists to discuss how to make it work for you and your unique situation.

Get in touch

Looking for customer support?

Our customer portal is the place to go for help with technical issues or inquiries. You will also find a range of learning material to help you with your eye tracking research.

Get help