Eye tracking allows you to see how your product is viewed from the perspective of the consumer. This lets you assess if key attributes are effectively communicated and measure other things like findability, brand recognition, shelf positioning, and visual appeal. This can be done in isolation, against your own alternatives, or in direct comparison with your competitors’ designs. No matter what phase of the design process you are in, eye tracking provides unbiased answers on what elements of your packaging work and which need improvement so you can quickly and easily optimize your design.
Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. Sticky by Tobii Pro, our online self-service platform, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your packaging designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.
“Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.”
Unilever optimizes product packaging
See how Unilever used eye tracking to better understand how customers engage with product packaging in-store. The global FMCG company chose eye tracking because it provides more detail on consumer behavior than traditional testing methods.
Our experts from Tobii Pro Insight tested the effectiveness of three prototype package designs for a rice brand against the current design, seeking to identify the winning option. Using webcam eye tracking, combined with a survey, their study answered the following questions:
This sample study exemplifies how this, or similar projects can be set up, and the results and insights you can expect.
Please fill out the form to download the sample report.