Osaka Metro ADERA Co., Ltd. is the advertising arm of Osaka Metro, the city’s local rapid transit system. In order to attract interest in purchasing advertising space, it became important for them to measure the number of people who visually interact with advertisements. Osaka Metro ADERA used Tobii Pro solutions to gain crucial insights into the visibility of different ads around their stations.
In the future, Osaka Metro ADERA plan to further increase the number of advertising screens as well as effectiveness studies, in order to better understand the impact of their digital signage.
A representative from Osaka Metro ADERA explained how they “plan to continue showing advertisers the value of digital screens as a tool for effective marketing”.