Capture visual attention and leverage what it reveals about human performance. Whether you’re looking at surgeons in an operating room, pilots in a simulator, athletes, or control room operators, eye tracking reveals the tacit knowledge attached to how they perform their tasks, allowing you to utilize this insight.
Understand decision-making
Understanding another’s thought process or what motivates their decisions is difficult. Eye tracking is an ideal tool for revealing attention patterns and decision drivers because it allows you to view someone’s visual attention in real-time and see how it correlates with their behavior. The value of this, is that it lets you know how human factors influence the outcome of the task being performed, and access insights on things like cognitive load, situational awareness, and visual behavior without disrupting the activity.
Enhance training and education
Develop more effective training tools by incorporating eye tracking into your education and assessment processes. By seeing in real-time what someone is looking at, trainers get unique insight into what’s happening from the wearer’s perspective and can provide immediate feedback. Post-session replay allows individuals to observe their own behavior and more easily understand how and where to make adjustments.
Improve knowledge transfer
Experts carry a large amount of knowledge linked to the performance of their work which has been acquired through experience. This tacit knowledge is accumulated over time from extensive practice and training which makes it difficult to articulate as it becomes part of their subconscious or instinctive behavior. By using eye tracking, you can discover what visual strategies and behavioral patterns are behind the practices of experts and transfer these skills to other employees or team members.
Capture the visual behavior of a person performing a task in a natural setting.
Watch with gaze overlay to understand what happens while they’re performing the task.
Identify areas for improvement in the process, environment, or behavior of the person to improve future outcomes.
Explore our solutions
We are world leaders in eye tracking solutions for professionals. Our global team is ready to help you get the insights you need to be more successful.
“This is the first time we can actually get data on visual human information collection... and we can use this data to optimize training procedures, we can also optimize operative procedures.”
Prof. Dr. Christoph Starck
German Heart Center Berlin
Eye tracking as a way to illustrate surgical methods and assess students’ learning
Eye tracking provides a clear and accurate picture of where a person’s visual attention is focused. This information can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.
Productivity and Quality
Consistency and efficiency are essential when it comes to productivity and quality assurance. Eye tracking allows you to see another layer of detail in the way your business operates, which helps you pinpoint ways that processes can be improved, errors reduced, and waste identified and removed. This information can also be used to create more effective onboarding material and improve quality and consistency across workplace operations.
Safety and Risk Assessment
A lack of situational awareness and lapses in concentration are major drivers of workplace accidents. Eye tracking allows you to tap into workers’ visual attention and identify why these things occur. This information can help you fix elements of a workspace that hinder safe operations and train staff to be more aware of their surrounds and potential hazards.
What’s the formula behind an F1 driver?
Nico Hülkenberg wore eye tracking glasses to reveal his visual attention patterns while driving a Formula 1 car. Tobii Pro Glasses 2 enabled the first real look at what a Formula 1 driver actually sees while behind the wheel.
