Capture visual attention and leverage what it reveals about human performance. Whether you’re looking at surgeons in an operating room, pilots in a simulator, athletes, or control room operators, eye tracking reveals the tacit knowledge attached to how they perform their tasks, allowing you to utilize this insight.
Understand decision-making
Understanding another’s thought process or what motivates their decisions is difficult. Eye tracking is an ideal tool for revealing attention patterns and decision drivers because it allows you to view someone’s visual attention in real-time and see how it correlates with their behavior. The value of this, is that it lets you know how human factors influence the outcome of the task being performed, and access insights on things like cognitive load, situational awareness, and visual behavior without disrupting the activity.
Enhance training and education
Develop more effective training tools by incorporating eye tracking into your education and assessment processes. By seeing in real-time what someone is looking at, trainers get unique insight into what’s happening from the wearer’s perspective and can provide immediate feedback. Post-session replay allows individuals to observe their own behavior and more easily understand how and where to make adjustments.
Improve knowledge transfer
Experts carry a large amount of knowledge linked to the performance of their work which has been acquired through experience. This tacit knowledge is accumulated over time from extensive practice and training which makes it difficult to articulate as it becomes part of their subconscious or instinctive behavior. By using eye tracking, you can discover what visual strategies and behavioral patterns are behind the practices of experts and transfer these skills to other employees or team members.
Capture the visual behavior of a person performing a task in a natural setting.
Watch with gaze overlay to understand what happens while they’re performing the task.
Identify areas for improvement in the process, environment, or behavior of the person to improve future outcomes.
You may decide to apply eye tracking either by purchasing our technology outright and implementing the project yourself or by working with our Managed Services team to execute the project within your organization.
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Eye tracking as a way to illustrate surgical methods and assess students’ learning
Eye tracking provides a clear and accurate picture of where a person’s visual attention is focused. This information can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.
“This is the first time we can actually get data on visual human information collection... and we can use this data to optimize training procedures, we can also optimize operative procedures.”
Improving the performance of NASCAR teams with eye tracking
The eyes provide valuable insight into the cognitive processes of both drivers and pit crew members, allowing trainers to see how they visually and mentally process various elements of their performance.
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Eye Tracking Applications in Human Performance Research
Curious to learn about how eye tracking can be used to train your team? This webinar will share how eye tracking research aids in capturing, understanding, and improving human performance.
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We spoke to Dr. Miyazaki about how he combines eye tracking with his teaching method to bring a realistic experience to his students both near and far.
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