Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how humans are engaging with each system, machine and process.
Eye tracking is a scientific research methodology used to understand human cognitive abilities and behavior as humans are interacting with systems, devices, vehicles, and objects or events in the surrounding environment. Eye tracking methodology is also used for research purposes to understand, for example, the behavior of engineers, programmers, or physicians while analyzing technical systems and during problem solving.
Our solutions capture and analyze human-system interactions to deliver objective measurements and behavioral insights for design and ergonomics, as well as developing usability, efficiency, and safety features.
Eye tracking data can be extrapolated into:
Track visual attention to learn about subjects’ perceptions, goals, and expectations.
Measure cognitive underload and overload by measuring eye movements, eye openness, and changes in pupil size.
Examine a person’s awareness of their surroundings and ability to respond to potential hazards effectively.
Study how individuals progress from novices to experts by tracking eye movements during a task performance.
Capture when and how different decision-making stages unfold and how they contribute to human performance and errors.
Measure gaze dynamics in a group setting and learn about effective collaboration and leadership dynamics.
Sports performance
Healthcare
Automotive
Human-computer interaction
Aviation and space
Construction and engineering
Navigation and wayfinding
Computer science
Tobii Pro Glasses 3 wearable eye tracker allows complete freedom of movement, crucial in human-system interactions in the real world. The lightweight design of the glasses, coupled with a wireless connection, allows participants to perform their tasks as usual.
For lab environments, our screen-based eye trackers, Tobii Pro Fusion and Tobii Pro Spark, can be combined with Tobii Pro Lab to study perceptual-cognitive processes.
In the field, you can connect the plug-and-play
Tobii Pro Spark eye tracker to a screen in, say, a driving or cockpit simulator or any other location where study participants are readily available. Works together with Tobii Pro Lab to gather insights on gaze behavior.
At Nagoya University’s Institutes of Innovation for Future Society, forward thinking researchers are exploring how human behavioral mechanisms can be understood to benefit new technology.
Swedish Civil Aviation Administration uses eye tracking as a skills assessment tool and to identify required system design changes.
Learn how researchers in the fields of engineering and technology are using eye tracking as a research methodology.
Did you know that over 12,000 scientific publications feature Tobii eye tracking technology? Discover the latest trends in eye tracking for Human factors and engineering research by exploring our scientific publication library.
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Spark. It is compatible with most smartphones and certain handheld devices.
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.
