Ensure that your ads capture consumer interest and maximize visual engagement.
Whether you advertise online, on the air, outdoors, or in print, visibility is the key to success. That's why today more businesses than ever are leveraging the power of eye tracking to implicitly gauge the effectiveness of their marketing efforts. Tobii Pro insight evaluates advertising by examining the visual engagement of real consumers as they encounter ads under natural circumstances. Our research studies offer an accurate and objective way to measure advertising success in any format.
Tobii eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage
Tobii Pro Insight Research Services offers comprehensive eye tracking studies that help you understand your customers in a more efficient way. We possess the necessary eye tracking tools and expertise in order to bring you cutting-edge implicit visual behavior analysis without the time, knowledge, and resource commitments of developing in-house capabilities.
Watch this video to learn more about how Pro Insight Research Services can help bring you actionable information.
Eye tracking data provides an in-depth look into the minds of consumers. This video outlines how attention data can be collected in dynamic environments including the home, office, or on the go - on multiple screens and devices. The insights obtained from eye tracking research help create effective user interfaces and advertisements.
Strålfors provides solutions to make customer communication more relevant across different print and digital channels. Tobii Pro Insight Research Services helped Strålfors to build internal competence how to use eye tracking to optimize advertisement messages in invoices, web pages and mobile devices. Read more