Welcome to our newsroom! Here are the latest updates and resources about our products, people, and business. In a hurry? Go directly to our Fast Facts and the Tobii Pro press kit.

Press Kit

Our online press kit provides you with history, background information, and essential facts to better understand the business and people of Tobii Pro. This document includes information on eye tracking as a research method and it’s applications, as well as details on our products and services. Read more

Media Assets

Here you will find images, videos, and logos for Tobii Pro that may be used for editorial purposes (with photo credit to Tobii AB).  Read more

Tobii Pro People

People at Tobii Pro

Tobii Pro’s global team of 130 people share the same passion and vision for eye tracking – empowering professionals with revolutionary insights into human behavior, using eye tracking as a foundation.  Read more


Research papers
Since the company’s launch in 2001, thousands of research papers have been published using screen-based and wearable eye trackers from Tobii Pro as a methodology. To find a paper on a particular field of research, go to our public Zotero reference library.

New to eye tracking?
How does the eye work? What is visual attention? How fast is human perception? Contact us or find the answers in our  Learning Center.

Accuracy and precision
Tobii Pro has developed an extensive test method for screen-based eye trackers to measure and report quality of data our systems produce. Go to our accuracy and precision test reports

For additional information or interview requests, please contact:

Cecilia Lago Albright
Cecilia Lago Albright
PR and Communications Manager
+46 707 431345