Eye tracking research toolbox

Course Eye tracking Screen Based Eye Trackers Wearable Eye Trackers User Experience Market research Cognitive psychology

This workshop is taught by leading experts in eye tracking research. It was designed to provide you with practical tools and tips to run better eye tracking studies.



DoubleTree by Hilton Amsterdam Centraal Station,               The Netherlands


€600 (Regular); €450 (Students)

This course is SOLD OUT!!

Course Information

Who is this course aimed for?

If you have already some eye tracking experience this “peep under the hood” will give you some ideas to help you make the best use of your equipment and time, by discussing good practices, evaluating existing tradeoffs and dealing with different problem sets.

If you’re just starting or struggling with an eye tracking study, you’ll see a structured treasure trove of practical advice and techniques that will guide you through what you need to do, to get your study on the right track.

During the course we will encourage you to submit a short description of a study you intend to do, or that you are working on, as well the main challenges you are encountering. We will then use day three of the course to apply what you learned and address those challenges.

This course is taught by:

Dr. Ignace Hooge, Associate Professor, Faculty of Social and Behavioral Sciences, Utrecht University, The Netherlands.

Ignace studied physics and received his PhD in 1996. He has been doing eye tracking since 1992 and used many different eye-tracking techniques. Currently, he is a professor in experimental psychology at Utrecht University. Besides science and teaching he worked in commercial marketing research and tested many billboards and advertisements with eye tracking. His research interests ranges from eye tracking methodology (mainly data analysis), visual perception, visual search, and attention to applied psychology. Currently he is involved in infant research and fundamental eye-tracker issues.


Roy Hessels, MSc., PhD-candidate, Faculty of Social and Behavioral Sciences, Utrecht University, The Netherlands.

Roy studied psychology and is currently finishing his PhD-thesis at the departments of experimental and developmental psychology at Utrecht University. In his PhD work, Roy studied visual search behavior in infancy using eye-tracking, and worked on improving eye-tracking methodology for difficult participant groups. Besides developmental work, he is also involved in eye-tracking in social interaction. Next to his research, Roy teaches psychology students how to set up experiments and analyze data.


Dr. Ricardo Matos, Tobii Pro, Tobii AB, Sweden

Ricardo has worked at Tobii since August 2008, and is now responsible for Tobii's knowledge outreach programs. He has a PhD in Zoology, from the University of Copenhagen, Denmark, and 10 years of experience in behavioral sciences research. During his time working in Tobii, Ricardo has been deeply involved in the development of training and knowledge materials regarding Tobii Eye Trackers and Eye Tracking Systems.


Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you to successfully integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establishing a set of “good practices” that you can easily transfer to your own research.

Key concepts:

  • What do different eye trackers measure?
  • Is there an ideal experiment?
  • Eye tracking data quality 
  • Working with AOIs
  • Best practices when handling difficult subjects
  • Challenges in collecting data in the real world (wearable eye trackers)
  • Making sense of data
  • Reporting eye tracking data


Duration: 3 days

Skill set: Beginner-intermediate

Maximum nr. of participants: 30

Pre-registration is mandatory

Price includes course, course materials, coffee breaks and lunch 

Prices are shown without Swedish VAT (25%) - Only applied if you live in Sweden

Payment options: Credit card & Invoice (please contact your local sales representative for this option)

Cancellation policy: The cancellation of your registration can be done without any costs up until 2 weeks before the course. After this period and until 7 days before the course, Tobii will charge 50% of your registration fee. If the cancellation is made 7 days before the course, or you do not show-up at the course, you won't be entitled to claim any fee refund.


Course Schedule

Day 1


09.00                Start of day 1

09.00 – 12.00   Lectures

12.00 – 13.00   Lunch

13.00 – 16.00   Practical workshop

16.00                End of day 1


Day 2


09.00                Start of day 2

09.00 – 12.00   Lectures

12.00 – 13.00   Lunch

13.00 – 16.00   Practical workshop

16.00                End of day 2


Day 3


09.00                Start of day 3

09.00 – 12.00   Lectures

12.00 – 13.00   Lunch

13.00 – 16.00   Practical workshop

16.00                End of day 3


Register Here!