Eye Tracking and Biometrics: The Power of an Integrated Approach to Your Research

Webinar Biometrics

This webinar is for anyone who wants to learn the use of eye tracking with other physiological measures







Eye tracking is a powerful technique for revealing visual behavior that signifies attention, engagement, and understanding. Combining it with biometric measurements such as EEG, GSR, or pupil dilation allows you to reveal another dimension of human behavior. If you need to know not just why your design works, but how your users feel or how hard they have to work, then this webinar is for you. Join Tobii Pro and HCD Research for an informative webinar on the benefits that an integrated approach can bring to your research, your products, and your customers.


This webinar is for you if you’ve ever wondered:

• What can biometric techniques tell me and why it matters?

• How can adding biometrics to eye tracking make my findings and recommendations stronger and more persuasive?

• How can I explore biometrics in a cost effective manner?

• How do I talk about it with stakeholders?

• How are firms productively applying an integrated approach in their practical work?


Audience and prerequisites

No prior knowledge or experience in eye tracking or related subjects is needed. The webinar is suitable both for people within academia as well as companies.


About the instructor

This webinar will be moderated by Wilkey Wong, Director of Knowledge Services, Tobii Pro North America, USA.

In addition to designing and delivering customer training activities such as courses, webinars, and e-learning resources, he consults in client research for eye tracking study design and analysis. Since 2009, he has conducted field research in user experience and market research fields such as pharmaceuticals and in-store retail. Wilkey has delivered talks at the BigDesign, UXPA, and HCI International conferences. He has degrees in engineering and education and has conducted graduate research eye tracking children in developmental psychology.

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