Dx3 Auto Lab 2017

The Dx3 Auto Lab is an interactive automotive showroom where subconscious behavior is captured on the show floor.

Time

Place

Toronto, Canada

What is the Dx3 Auto Lab?

The Dx3 Auto Lab is an interactive automotive showroom where subconscious behavior is captured on the show floor in order to understand how one visually consumes the physical features of a product on the path to purchase.

The Goal:

To better understand how visual attention and physical interaction with vehicles might be influenced by previous exposure to that vehicle.

Who Can Participate:

The lab is open to all attendees at Dx3 2017. Participants will wear Tobii Pro Glasses 2 wearable eye tracker as they shop for a new car right on the Dx3 show floor. Attention data will be collected over the two days at Dx3 and a report will be published shortly after discussing the findings and conclusion of the experiment.

For more information, please click here to visit the event website.

Usability Research in Driving Situation with Tobii Glasses 2 Eye Tracker