Using the coding scheme

Tobii Pro Glasses Analyzer Tobii Pro Studio

Learn how to code behavior and events in Tobii Pro Studio and Tobii Pro Glasses Analyzer.

The manual coding tools in Tobii Pro Studio and Tobii Pro Glasses Analyzer provide the flexibility to count and analyze behaviors or occurrences that are meaningful to the researcher but that are not provided for in the default feature set. Manual coding can also dramatically reduce the time required to analyze gaze on a dynamically changing scene such as commonly found in Tobii Glasses or Pro Glasses 2 recordings.

While Studio lets you generate 12 different fixation-related metrics at the click of the mouse, there is no easy or automated way to count instances of looking to target A directly after looking at target B or a hand pointing at a package. This can be achieved easily, however, by using the Coding Scheme tool. When using the Tobii Glasses with the Smart IR marker system, gaze to a predetermine shelf, poster, or interface can be easily and quickly aggregated over multiple participants.

But if you’re using either of the Tobii Glasses or Pro Glasses 2 in a free-roaming discovery task, you might not know beforehand what people may look at. Setting up Dynamic AOIs is an option although in some cases, creating and modifying AOIs can turn out to be laborious. In both of these situations, the manual Coding Scheme tool can be a more time efficient and effective analytical tool.

The offline Coding Scheme tool is found in the Tools menu in Studio (Glasses) or in the Event Types tool in the Glasses Analyzer (Glasses 2). Clicking on it brings up the initial setup window. Here you have the options to name the code, designate a keyboard combination shortcut or hotkey, provide for the option to annotate at the time of coding, and pick the color of the timeline event marker. Se screenshots for an example we’ve set up with a few example codes.

Tobii Studio screenshot

Tobii Pro Studio

Tobii Studio screenshot

Tobii Pro Glasses Analyzer

Now that we have generated a bunch of codes for the events of interest, the next step is to do something with the data. To accomplish this, go to the Data Export tab and select the fields to be exported to a tab separated variable (TSV) text file or XLSX Excel workbook. Select the fields of interest and make sure to include a timestamp (RecordingTimestamp is recommended) and the event marker fields: StudioEventIndex, StudioEvent, and StudioEventData (or just Event in the Glasses Analysis software). Here is what the resulting export file will look like for a simulated Glasses recording.

Tobii Studio screenshot

We can see that at 2,234 milliseconds into the recording, the participant looked at “A” after having seen “B” prior. The overhead aisle signage was seen at about 3.8 seconds. The participant started looking at the video display at 6.482 seconds and moved onto other things at 17.356 seconds. What does this tell us? Well, there was one qualifying look to A and that it occurred at just over two seconds after the start of the test. If we subtract cell A6 from A5, then we see that the one occurrence of looking to the video display lasted 10.874

seconds. So, manual coding after the eye tracking test using the Coding Scheme tool can provide the following information:

The time at which events occur (including looking, pointing, and environmental events)
The duration of events (analogous to the Total Visit Duration metric)
The count or number of these events (analogous to the Visit Count metric)
So there you have it. The manual Coding Scheme tool is easy to set up, straightforward to apply, and provides data that is easily analyzed to get at the questions that researchers are interested in like interest, visibility and visual attractive power, noticing, navigation, and more.

Related Articles

  • Digging Into Areas of Interest

    Learn more and get some tips on how to use the Area of Interest tool in Tobii Pro Studio and Tobii Pro Glasses Analyzer.

    Tobii Pro Studio Tobii Pro Glasses Analyzer
  • How can I export a gaze video?

    Information on exporting gaze video from Tobii Studio or Tobii Pro Glasses Analyzer

    FAQ Tobii Pro Glasses Analyzer Tobii Pro Studio
  • Eye movement classification

    Classifying raw data into relevant eye movements is an important process of eye tracking research. This page will give you a short overview of how eye movements are classified in Tobii's eye tracking analysis softwares - Tobii Studio and Tobii Pro Glasses Analyzer. 

    Eye movement Tobii Pro Studio Tobii Pro Glasses Analyzer