Neuroscience

Eye tracking is time efficient and cost effective, as well as unobtrusive, compared with other neurological methods, like fMRI. More researchers are using our eye trackers to investigate the development of brain damage, neurological disease, in addition to visual and neurological functions.

A window into neurological function and processes

Many cortical and subcortical regions of the brain are involved in visual processing and the coordination of eye movements. Attention is driven by an interplay of the salience of visual features and the top-down goals of the observer for selecting task-relevant information. Eye tracking allows researchers to investigate many aspects of function along portions of this visuo-motor pathway.

Automated processes and quantifiable data

Our tools enable researchers to study and quantify gaze patterns and eye movements in an objective way that increases reliability and reduces variability. Video-oculography eye tracking provides a more comfortable and less intrusive method than search coils and does not require attaching electrodes.

Eye tracking helps neuroscientists study:

  • Eye movements, such as saccades, fixations and smooth pursuit
  • Visual processing
  • Interaction between eye movements, vision, and performance tasks
  • Object-by-object search mechanisms in attentional studies
  • Eye movement patterns in visual neglect
  • Neurological functions involved in perceptual decision making
  • Neurological networks involved in covert spatial orienting of attention across visual and auditory modalities

Products and services

Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies' solutions. Read more

Case

Audi Attitudes

Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. Read more

  • Cole, M. J., Hendahewa, C., Belkin, N. J., & Shah, C. (2015). User Activity Patterns During Information Search. ACM Transactions on Information Systems, 33(1), 1–39. https://doi.org/10.1145/2699656
  • Pearson, D., Donkin, C., Tran, S. C., Most, S. B., & Le Pelley, M. E. (2015). Cognitive control and counterproductive oculomotor capture by reward-related stimuli. Visual Cognition, 23(1-2), 41–66. http://doi.org/10.1080/13506285.2014.994252
  • Popa, L., Selejan, O., Scott, A., Mureşanu, D. F., Balea, M., & Rafila, A. (2015). Reading beyond the glance: eye tracking in neurosciences. Neurological Sciences. http://doi.org/10.1007/s10072-015-2076-6

Use our contact form

Contact Sales