Eye tracking is used in various psychology and neuroscience fields to understand how and why eye movements are made and how we gather information visually.
Eye tracking is used in these fields of research to understand the connection between what we see and how we react based on the information we process.
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies' solutions.
The Tobii Pro TX300 offers a 300 Hz sampling rate with high spatial and temporal precision and accuracy. Combined with robust tracking and compensation for large head movements, the system opens up possibilities for unobtrusive research of oculomotor functions with active subjects, such as children, or atypical populations, such as those with autism spectrum disorder. The Pro TX300 allows you to study eye movements and behaviors such as saccades, fixations, scan paths, pupil dilation, and blinks.
The 16:9 high-resolution LCD monitor enables researchers to present both photographic and computer-generated stimuli, such as Gabor patches, over wide viewing angles. This supports visual paradigms that use eccentric stimuli for studies of the peripheral field, as well as longer pursuit trajectories.
Real-time synchronization of eye tracking and EEG enables the simultaneous examination of brain activity and eye movements. This integration provides researchers with information about regions of brain activation associated with cognitive or affective activities, such as visual search or the viewing of emotionally-charged imagery. Attention, task-evoked pupillometry, and eye blinks are some of the measures that can be linked to EEG response.
Learn more about the Tobii Pro TX300.
Screen-based eye trackers ideal for a broad spectrum of human behavior studies conducted in labs, as well as real-world settings. These systems show precisely where subjects' are looking with visual fixations and viewing patterns indicative of attention, perception, and processing.
A wearable eye tracker for research involving tasks that take place in real-world environments. The system is lightweight and unobtrusive in order to capture natural user behavior. It is used for studies of driving, playing sports or doing any natural task.
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A wide range of research software applications are compatible with the Tobii Pro TX300, including Tobii Pro Studio, E-Prime Extensions for Tobii Pro, and the Tobii Pro Analytics Software Development Kit (SDK). The SDK is perfect for researchers who want to develop their own applications. It's free to download and supports MATLAB, Python 2.7, C++ and .NET. More applications that build on the Pro Analytics SDK, can be found at the Application Market for Tobii Pro eye trackers.
A variety of training services are available globally to get you started in your eye tracking research quickly. Our support team is distributed around the world to assist you in different languages and time zones.
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Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. Read more
Researchers from University of Chicago used eye tracking to evaluate social attention in two different cultural populations, urban North American participants, and rural Yucatec Mayan participants. To the researchers' knowledge, it is the first attempt to use eye tracking methods to quantify cultural variation in social attention. Read more