What impact does in-store sales material have on consumers?

Sense Envirosell wanted to measure the impact and visibility of in-store communication and shoppers' behavior, and turned to Tobii Pro Insight Research Services to carry out an eye tracking study.

Consumer behavior research and consulting firm Sense Envirosell in Brazil was contracted to conduct a qualitative shopper study for one of their major clients in the snack category.

"Thanks to eye tracking we got very interesting and valuable answers to how shoppers engage with POS material during the entire shopping journey and in the snack category."

Carolina Arantes, Project Manager, Sense Envirosell.

Sense Envirosell wanted to measure the impact and visibility of in-store communication and shoppers' behavior, and turned to Tobii Insight to carry out an eye tracking study. Consumers did their shopping in a real world scenario at their regular supermarket and, with Tobii's analysis of the collected data, Envirosell gained both an explorative and a qualitative understanding of the shoppers' visual interactions with sales materials inside the store.

"Thanks to Tobii and their knowledge in eye tracking our client gained valuable information for developing their in-store marketing and sales material,"

Carolina Arantes, Project Manager, Sense Envirosell.