Eye tracking for catalog improvement

Oriflame collaborated with Tobii Pro Insight Research Services on an eye tracking study to quantify and analyze how customers view their catalogue.

Sweden's Oriflame Cosmetics sells beauty products direct-to-consumer in 60 countries around the world. Their catalog is the cornerstone tool for their sales and communication to the Oriflame customer. They collaborated with Tobii Pro Insight Research Services on an eye tracking study to analyze how customers view the printed sales tool. The results from the research are now being used by the Oriflame's design team in creating future catalogs.

“Tobii Pro has helped us to create eye tracking research setups and translate data into actionable insights which benefit our business.”

Hubert Smurawa, Global Innovation Business Development Manager, Oriflame Cosmetics

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