What impact does in-store sales material have on consumers?

Sense Envirosell wanted to measure the impact and visibility of in-store communication and shoppers' behavior, and turned to Tobii Pro Insight Research Services to carry out an eye tracking study.

"Thanks to eye tracking we got very interesting and valuable answers to how shoppers engage with POS material during the entire shopping journey and in the snack category."

Carolina Arantes, Project Manager, Sense Envirosell.